Digital Marketing Beginners' Mistakes and How to Avoid Them

Digital Marketing Beginners' Mistakes and How to Avoid Them

You need to know what are the main mistakes of newcomers to digital marketing in order to avoid and correct them, after all, they can cost the results of a digital advertising campaign.

First, there are mistakes made by newcomers to digital marketing that negatively affect results.

Knowing that even qualified professionals can make mistakes, you need to know what are the most critical points to avoid problems.

In addition, these marketing mistakes in companies can be costly, especially when the company does not have enough cash to support itself for the time necessary to correct the flaws.

Still, with the diversity of digital marketing courses, there are hundreds of new professionals providing services over the internet even without experience, which can be bad for contractors.

This way, whether you are a newcomer to digital marketing or a contracting company, knowing what are the mistakes in digital marketing is essential to execute and monitor the performance of the campaign.

Digital Marketing Beginners' Mistakes and How to Avoid Them

5 mistakes for beginners in digital marketing

Below, check out some digital marketing mistakes and learn how to avoid them.

1. Definition of imprecise personas

First, one of the main marketing mistakes in companies occurs when defining personas.

In short, the persona represents the target audience, but in a personified way, being more didactic and easy to reach.

In other words, when creating a persona it is necessary to consider the real audience of the company's products or services.

This way, the campaign will have a more precise targeting for the public.

2. Incoherent brand positioning

Just as the well-defined buyer persona is essential, so is the brand persona.

The brand persona represents the company, as if it were a person, a didactic example is Lu from Magazine Luiza.

Therefore, the brand persona translates the brand's positioning, its way of speaking and dealing with customers directly to the public.

So, having a validated brand persona avoids a lot of positioning mistakes in digital marketing.

3. Shallow Keyword Search

Many digital marketers could have started this list of digital marketing beginner mistakes by keywords.

However, you need to understand the target audience and have well-defined personas to start keyword research correctly.

In other words, it's no use knowing how to do keyword research if the personas aren't validated yet.

4. Failed content marketing planning

In short, content marketing is essential to the sales funnel.

This is why it is essential to consider the top, middle and bottom of the funnel when creating and writing guidelines.

After all, one of the many benefits of content marketing is the power to acquire traffic.

However, you need to get qualified, well-targeted traffic to acquire new leads and create new sales opportunities.

5. Do not practice relationship marketing

Without a doubt, one of the worst marketing mistakes for companies is not practicing relationship marketing.

Relationship marketing aims to create and nurture the brand's relationship with its customers.

For example, one of the marketing mistakes on Instagram, Facebook and Twitter is posting and not interacting with comments.

After all, by engaging with the people who generate engagement, the brand brings the brand closer to the public, which is a company differential.


In short, these 5 marketing mistakes affect the campaign pillars, regardless of the chosen digital marketing strategy.

However, there are dozens or hundreds of common mistakes in digital marketing that can be made at every stage of the campaign.

Even so, when it comes to the campaign's rationale, the errors are worse as they affect all the cascading processes.

Finally, it is necessary to know and understand the mistakes of newcomers to digital marketing to avoid and correct them.

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Lucas Ferraz

Lucas Ferraz

Specialist in SEO, traffic increase and lead generation.
More than 310 campaigns in the portfolio.
Certified by Blue Array Academy and SEMRush.

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