From the “Digital Marketing Agencies” series, get to know the agency Henrique Guimarães, a reference digital marketing agency in Belo Horizonte.
A digital marketing agency can be a valuable partner for your own business, although at first there may be those who do not fully understand everything this type of agency can do for you.
Currently, 81% of customers conduct online research before making a purchase decision, meaning it is essential to develop a robust online presence that engages and encourages online customers on their journey.
A digital marketing agency can do just that for a company, plus much more.
What is digital marketing?
Digital marketing is a multi-faceted strategy aimed at targeting, reaching, and developing customer relationships online, across a wide range of channels, ultimately driving customers to make one purchase and more purchases in the future.
First, the results of digital marketing are impactful.
In other words, blogging alone can help brands bring 67% more leads (contacts generated through marketing actions) compared to those who never post.
In addition, SEO also has a 14.6% conversion rate, which is dramatically higher than the 1.7% conversion rate that traditional output methods deliver.
Finally, digital marketing consists of the following tactics:
- Content Marketing;
- SEO, Search Engine Optimization;
- Video Marketing;
- Mobile Marketing;
- Online advertising;
- Email marketing;
- Social network marketing.
In this way, a digital marketing agency employs a wide variety of different tactics, strategies, and online tools to help a business achieve its marketing and sales goals.
Therefore, this can make planning and executing a successful digital marketing campaign a challenging prospect for most solo entrepreneurs and smaller marketing departments.
So, given the scope of digital marketing, it is useful to rely on the digital marketing agency and services offered by it.
6 benefits when hiring HGX agency
These are the 6 benefits of hiring, as the digital marketing agency:
- Will work with the company's own existing marketing strategies;
- You have more time and knowledge to help your business grow;
- It can help you think outside the box. common;
- It is more affordable;
- Adds valuable narrative to each marketing campaign;
- You will complete quality work for the business.
Digital marketing agency will work with the company's own existing marketing strategies
First, when hiring a digital marketing agency, it is common to do this with an expectation that they will bring new ideas and will be able to execute them.
So, while this is certainly a reasonable expectation, many do not consider what an agency will be able to do in terms of existing content and strategies.
So, whatever marketing efforts you have made, they should never be overlooked. An agency will have the tools and skills to build on the company's past marketing efforts.
You will be able to help the company develop a plan to leverage old ideas and rework them to make sense without any interruption to the flow of business.
A digital marketing agency will analyze everything from SEO, to social media strategy, and site evaluation, and consider how they can be used for the current moment.
Services offered by the digital marketing agency HGX in Belo Horizonte
The digital marketing agency has a team of experts in modern digital marketing techniques. So, instead of traditional marketing, such as newspaper advertisements, for example, they offer services geared towards using technology in a way that can directly connect and interact with the company's target audience globally.
Here are some digital services that a digital marketing agency can offer:
- Strategy Services: competitive and market research, sales funnel and CRM strategies, UX query, marketing strategy, brand positioning and messaging, automation;
- Marketing: content creation, digital marketing campaigns, branding, marketing personas, paid media, lead stimulation, SEO;
- Design services : user and personas testing, UI design, UX design, website design, animations, wireframing and prototyping, print graphic design;
- Development services: website creation, website maintenance and hosting, platform and data migration, CRM implementation.
One thing to note is that some digital agencies offer what is called full-service digital marketing, meaning they focus on the company's full online presence.
While other digital agencies may specialize in some specific marketing services like SEO or website development. It is important to know the services that the digital agency offers to make sure it is aligned with what you have in mind for your own business.
Features of the digital marketing agency HGX
A quality digital agency works with the company through the entire process and is considered more like a partner. In addition to harmony, an effective digital marketing agency must also have a solid foundation of mutual understanding. Here are some important features that make up a successful partnership with a digital agency:
- Open Communication and Collaboration: The company knows its work like no one else, so it is important that the digital agency keep the company involved throughout the entire process. And as experts in digital marketing, the agency must help the client discover performance indicators and be honest with recommendations from day one;
- Trust: is essential for trusting the brand's secrets and meeting deadlines;
- Adaptability: the company must allow the agency to help explore new business ideas that it would not pursue alone. And an efficient agency will make sure the company's voice is being heard;
- Conflict resolution: the agency is there to help the client achieve their goals, but the client's expectations business must be clear. This is through feedback, comments, and company suggestions;
- Quality time: It is important to meet regularly to ensure everyone is on the same page and the results are beyond expectations.
Final result when working with a digital agency
At the end of the day, the only reason to turn to a digital marketing agency is that you can make more money doing it. In the end, the agency is present to help grow the business itself and to achieve the brand's marketing goals. But there are many reasons why businesses choose this type of agency.
The main advantages for the company are to work in partnership with a digital marketing agency, the final result:
- Cost savings;
- Ability to focus on business and what you do best;
- Team of industry experts;
- Insights on the latest trends and features;
- Design flexibility – long term, short term, small or large;
- Outside perspective;
- Business discovery and recommendations ;
- Growth and scalability;
- Data based results.
HGX Digital Marketing Digital Agency
In short, the digital marketing agency is just that, digital, with excellent results. With the ability to work remotely, Digital Agency HGX Marketing Digital will be able to use digital technology to work with the client effectively.
Thus, the work offered by this agency will also allow the business to get needed help without the company having to worry about building a new marketing team, which can be costly and time-consuming.
The Digital Agency HGX can indeed offer new ideas and execute them to help achieve the desired business results with practicality and efficiency.
Finally, to learn more about the HGX Agency in Belo Horizonte, visit: https://www.henriqueguimaraes.com/.