Digital marketing for games

With the popularization of digital games, digital marketing for games has been gaining a lot of space, after all, the target audience has also been expanding.

You might be wondering right now, what is digital marketing for games? After all, digital marketing has been gaining strength in the market for a few years now.

What is digital marketing?

First, you need to understand what digital marketing is and how it works.

In short, digital marketing is marketing that is done in the digital environment.

Through it, companies and people who want to sell something or offer a service get closer to their personas.

Thus, this approach occurs through the use of tools geared towards digital, such as social networks, email marketing and website advertisements.

Digital marketing for games

Thus, those interested in selling their product or offering their service should be aware of their target audience to create a more assertive strategy.

For example, if you own a company that sells cars and you are going to use an advertisement tool on websites, you should look for a website that talks about vehicles.

Well, it doesn't make sense to advertise your product on a recipe site or pet shop.

What is digital marketing for games?

Digital marketing for games works and aims to promote games on the internet.

After all, it is marketing aimed at a specific target audience, namely game fans who are looking for new entertainment.

In other words, the persona already exists, so whoever sells the games is responsible for choosing the means to reach the right audience, aiming for a better result.

How to do digital marketing for games?

If your goal is to achieve your persona without error, there are several ways to achieve this in an easier and more peaceful way.

One of them is to partner with a digital influencer who creates content focused on the gaming area.

Currently, on Youtube, you will find many channels where an influencer plays online and presents the new games to his followers.

That's why these channels are great for doing digital marketing for games, because your persona is already loyal to the influencer.

Another great option is to pay for ads on online gaming sites. Well, that way your game will be highlighted, being visible to players who already use that platform.

In addition, you can also create a code and offer it online, in the same way that Free Fire does with CODIGUIN FF, which is used to make in-game redemptions and ends up being a great form of dissemination.< /p>

Finally, offering the game for free on some website and charging only for certain items used in the game also works very well.

But if you want to do the digital marketing of your game yourself, social networks are open to receive you, either generating content or generating paid traffic.

How to do digital marketing for games using social-media?

In short, to do digital marketing for games on social networks, you can start by creating a profile on social networks dedicated to your game, where you can make daily posts presenting your game.

That way, you won't spend on digital marketing, because you'll be responsible for doing it.

A tool that has gone viral in the last year and that will help you take your game to a greater number of people is Instagram Reels.

Reels gives you the option to create a video of up to 60 seconds and post it on the web, where all users can view, like and comment.

For a better result, the algorithm of your social networks must be used correctly so that your content reaches your target audience.

You also need to research other games and follow other accounts with similar content to yours.

That way, you'll always be on top of new digital marketing strategies and you'll know what's the trend of the moment when making your disclosures.

View your game as a product

Last but not least, you must be aware that your game is a product and that you are a seller.

With that in mind, you will have greater control over your actions in digital marketing for games.

This way, you will better choose the tools you want to use in the process, according to your objective.

An additional recommendation is to create an affiliate marketing system for players to promote the game themselves.


In short, the concept of digital marketing for games is to use the internet to promote games, regardless of the chosen strategy.

However, the best strategies to promote games on the internet are through influencers and content creators in the area.

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Lucas Ferraz

Lucas Ferraz

Specialist in SEO, traffic increase and lead generation.
More than 310 campaigns in the portfolio.
Certified by Blue Array Academy and SEMRush.

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