Contrary to what many people think, there are good practices for creating websites.
After all, whether it is an institutional website, a blog or a virtual store, it is essential to retain the lead.
In other words, with so many options for service providers, e-commerces, etc, having a website that has a good UX (user experience) is essential to ensure good sales opportunities.
11 best practices for creating websites
Check out 11 best practices for creating websites that will bring you more results.
1 - Define the goals
Before starting to create a website, it is necessary to define the objectives, that is, establish the goals that the company wants to achieve through the website.
In addition to goals, it's also important to determine which CMS or website builder you want to use. There are many free options and the list of such services can be found here. After all, creating a website without a clear objective often results in a confusing and unintuitive layout.
Therefore, I recommend that you ask yourself the following questions before hiring a website creation company:
- What is the purpose of the website?
- What is my company's persona?
- What makes my website different from my target audience?
- What are the main competitors on Google?
- What are my company's keywords?
With the answers to these questions it is possible to create a navigation map.
Remember that it is recommended that the user find what he is looking for with a maximum of three clicks.
2 - Be persuasive
It is very common for users to get distracted while browsing and leave the site without becoming a lead.
So be persuasive and avoid distractions.
In other words, always direct users to your services and products, and then to contact options.
Check out some tips on objectivity and persuasion on the pages:
- The home (main page) must be clear about the company, its services and products;
- All pages must contain a link to the home;
- Use breadcrumb on all pages except homepage;
- Service pages must contain all service information and contact options;
- Product pages must contain a detailed description of the product and purchase or contact options;
- Use copywriting to target and provide security for users;
- Create objective internal links;
- On the blog, always insert a link to the home and to a product or service.
3 - Use the W3C standard
The W3C (World Wide Web Consortium) consists of a set of rules, specifics and best practices for creating websites.
By meeting the W3C standard, your website contributes to a more organized global internet.
4 - Respect legibility and scanability
Readability consists of using texts and sentences that are easy to read, providing a simplified understanding of the information transmitted.
Scanability, on the other hand, refers to how easy it is for the user to find exactly what he is looking for on the page.
- Avoid iframes;
- Use at least 80% visual content (text and images) on pages;
- Save 15-20% of the page for conversion and navigation buttons;
- Use a clean layout;
- Respect the color combination;
- Respect the contrast between the colors of text and images with the background;
- Eliminate unnecessary content.
5 - Give users freedom
In short, a site that locks the user into limited actions can lose him.
Therefore, give users freedom, allowing them to redo the actions or go back to the previous page.
On the other hand, it is recommended that all links within the blog posts open in another tab, preventing the reading from being interrupted.
Also, leave a search field always visible to facilitate internal navigation.
6 - Choose to create mobile-first websites
Currently, most accesses are via mobile devices.
Therefore, creating a mobile-first site consists of creating a mobile site, in this way, the responsive adapts to tablets and desktops.
That way, your website will load faster on mobile devices, contributing to retention.
7 - Create a quick website
Generally speaking, a website needs to fully load within 3 seconds.
Still, when it comes to SEO, website speed is an organic ranking factor.
In addition, today, Core Web Vitals, loading rules and site performance, is a differential for sites that want to rank on Google.
8 - Have a friendly 404 page
The 404 page is displayed when the user accesses a non-existent page.
Therefore, create a user-friendly 404 page to mitigate user dissatisfaction with navigation.
9 - Use friendly URLs
By using friendly URLs, your site not only performs better on Google but also ensures a friendlier experience for users.
So, simplify your URL's using keywords.
10 - Careful in the images
It is now common for companies to use stock images on their websites.
This is not a bad practice, however, remember that your company may have competitors using the same images, and that is bad.
So, consider hiring a designer to create copyrighted images that represent your company, services and products.
11 - Leave contact options always visible
On many sites, contact options are hard to find.
This was a common mistake in the past, however, as the internet becomes more popular, it can be costly.
Therefore, leave the main means of contact above the menu, in the footer and if possible, in floating buttons in the left corner of the screen.
Your current website does not meet best practices for creating websites?
If your company already has a website and it doesn't meet best practices, all is not lost.
In this case, it is recommended to look for an agency or professional to adapt your site to best practices.
In short, each website is unique, yet there are good practices for creating websites that deliver good results.
So, even if these specifics and good practices delay the creation of your company's website, the final result is worth the wait.
After all, it's no use having a website if it only generates expenses.
Therefore, see your website as a means of attracting and retaining customers, being the bridge between your target audience and your company.