How to attract good customers to the company

How to attract good customers to the company

  • Lucas Ferraz
  • November/2021

How to attract good customers to the company

Currently, knowing how to attract good customers to the company while working on loyalty makes all the difference to the revenue of a business providing services or selling products.


How to attract good customers to the company

Currently, knowing how to attract good customers to the company while working on loyalty makes all the difference to the revenue of a business providing services or selling products.

First of all, as an entrepreneur, it is very important that you keep your customer base growing.

So using marketing strategies to attract good customers is essential to the financial health of your business.

You can grow your customer base by spending money on marketing campaigns, but the best way to expand your customer base is to provide quality products and services.

So when you provide quality products and services, word-of-mouth marketing makes your customer base grow at a much lower cost.

How to attract good customers to the company?

Check out below, 7 methods for you to learn how to attract good customers to the company.

1. Define who your ideal customer is

First, if you have a clear picture of your ideal customer, it will be much easier to find them.

That way, once you find them, you can design your video marketing strategy to generate qualified leads for your campaign.

For this you need to create a buyer persona for your business.

In short, the buyer persona is a fictional representation of your brand's ideal customer.

So think about what makes these people happy, sad, scared, relieved, and then think about how you can make their lives easier.

The first step in creating a successful ad or campaign is identifying your ideal customer.

So don't describe your audience too broadly.

Instead, focus on a specific group of people who share a common characteristic (such as gender, age, education level, geographic location, income level, interests, etc).

If you're not sure who your ideal customer is, ask yourself which group of people would be most likely to buy your product or service.

2. Find out which channel your customer is on

When identifying your customers, you should also think about the media that will impact them.

So are they more likely to be impacted by social media? In the newspapers? On the radio?

Soon, once you know your audience's preferred media, it's much easier to create a compelling sales ad for them.

After all, you need to understand your type of business to know where to find your customers.

Some good offline places are trade shows and client meetings (conferences).

However, online, you can advertise in relevant forums and on social media, including your profiles and those of similar or complementary businesses.

3. Know your company inside and out

A clear understanding of your industry and an intimate knowledge of your product or service is essential to the success of your advertising and marketing campaigns.

This way, people will see how knowledgeable you are and will feel comfortable seeking your help.

This way, get a list of the main customers of your sales team or customers of your call center.

Also, if you have a customer relationship management system, you may already have a list of top customers.

All these tools are valid when you are looking how to attract good customers to the company.

Still, there are great chances that these people will hire your service or product.

4. Position yourself as the ideal solution

Give every person who finds your site (potential customers and otherwise) a good reason to try your services. This will make them loyal customers right away.

So you can start by creating a blog and writing rich content, showing various solutions to a problem specific to your persona.

In this way, this will make your brand an authority in the industry.

Remember to choose a name that is easy to remember and buy the domain so that another company doesn't.

Also, register your trademark to protect your business.

5. Try Direct Response Marketing

In short, one of the best ways to get in touch with customers is to ask them to take some sort of action, like requesting more information or becoming part of your email list.

In other words, the headlines and messages that appear on your website and social media channels should be very clear and easy to understand.

If your company does not have a website, hire a website creation service as soon as possible, being available on the internet is essential.

Finally, it's time to create targeted messages to your customers, giving them something of value for free so they can enter your sales funnels.

So, learn as much as you can about direct response marketing, because it will teach you to focus on what really matters, the results.

In addition, create messages to attract potential customers, showing them that you understand their pain and can make it go away faster and cheaper than your competitors.

6. Build partnerships 

Synergy is important for any company to achieve success and it works best when two or more companies are synergistic rather than competitive.

For example, if you have an online business and you decide to sell through other channels (such as email marketing, TV ads, etc), it probably makes sense to partner with someone who has marketing experience so that you can take advantage of your experience and take advantage of the different abilities of each of you.

In other words, cultivating relationships with other business owners or customers helps to attract new customers to your base.

It's not just about selling, it's about creating and nurturing a long-term relationship between you and your customer.

7. Follow up

Finally, after your initial outreach effort to get attention, you should remember to "close the loop" by following and executing on your plan.

Because, leads and great conversations are often lost due to this simple oversight.

After all, many people like to send a follow-up email indicating that they are following and that they will do the service again.

Yeah, that's great for anyone who seems interested, but might be too busy to respond right away.

Additional information on how to attract good business customers

If you run a small business, you should always be on the lookout for new customers.

After all, attracting customers on a daily basis is critical to the success of your business.

So you need to constantly grow your customer base so you can keep your business growing, but for that to work you need to build a relationship with your customers.

However, if you constantly spam people with Out of Office messages, you run the risk that people will block you from contacting them again.

Keep attracting new customers using content marketing or your existing customers may leave and they won't hire your services.

So, it's vital to keep your website up to date in order to attract new customers frequently.

Also, never forget the value of SEO (Search Engine Optimization).

That is, whenever you or your customers send traffic to your site, it is essential that it is optimized to appear in search engines.

So, make sure your business is relevant and attractive to new customers.

In this way, the constant influx of new people helps you maintain customer service, as well as bringing new revenue streams to the business.

The right location can help attract new customers and retain those you already have.

However, moving to a new location can be as simple as walking down the street or as complicated as expanding your business into a new market.

Currently, thanks to the internet, it is possible to serve companies from all over the world without leaving home.

6 creative tips on how to attract good business customers

In short, new businesses need to win customers, but they also need to build their brands.

And, they need to do this quickly.

So, check out 6 creative tips on how to attract good business customers.

1. Promote in-person events

Making friends where you live is a great way to make and keep new customers.

Academies may offer free memberships to charities or low-income families.

The salons can have a “Women's Night” every month, where they get some free services after a small purchase.

Bars or cafes can host themed tasting events or offer discounts to local businesses.

Also, your event must include a place where people can sign up for free stuff.

So collecting information is the first step in making an affiliate sale.

So make sure everyone knows that you will be emailing coupons and freebies to their homes.

In addition, use a special hashtag for your event and run a social media contest to engage new customers in your digital marketing action.

Most importantly, talk about the event with your customers and encourage them to share it with their friends.

You can also use a landing page, page or Facebook event for this.

2. Offer discounts (or better yet, give something away for free!)

Some companies offer discounts or limited-time offers to attract new customers.

This is a powerful way to generate profits.

Also, giving away free samples doesn't seem like the best business strategy for a growing company, but it can entice customers to sign up for a recurrence plan.

For example, if you're a gym owner, why not offer a free trial to new customers so you can convert them to loyal customers in the future?

One of the most effective ways to get new customers is to offer your services for free and then ask for a customer testimonial.

However, remember not to donate more money or time than you can afford.

3. Motivate current clients to advocate on behalf of your company.

In short, gaining new customers is always more expensive than retaining existing ones.

However, your current customers can become brand advocates, meaning people who can also help you bring in new business by telling their friends and family about your company, and they have value in a different way, because they are part of your social network.

So you can make your friends and family your greatest asset through a process called affiliate marketing.

This is where you can make a percentage of a sale by using a link to the product on a website.

Word of mouth is the best way to promote your company.

It is also a fact that most people are looking for something in return for giving their recommendation.

This way, if you offer free or discounted products or services in exchange for people who send you new customers, you will be on your way to a more successful word of mouth campaign.

4. Encourage existing customers in other ways

One way to keep your customers coming back is by offering them special offers or “members only” prices.

So, promote customer thank-you nights and post photos of them with messages or profiles on social media.

It is essential to know your customers and celebrate their achievements.

Also, send birthday, holiday or any other type of card to let your customers know they've received a special promotion just for them.

5. Run user-generated campaigns

Finally, you should be creative in your social media efforts by running a "user-generated" campaign where you reward customers for getting more likes or shares on your posts.

This could be a photo contest or best comment contest, where you give away free stuff to the winner.

These types of campaigns are great for nurturing existing customers and indirectly creating exposure for your business in front of potential new customers at little or no cost.

In addition, you can further promote your campaign by purchasing sponsored posts on Facebook.

Conclusion

If you are trying to grow your customer base through social media or offline activities, it is essential to be able to measure whether these marketing efforts are effective or not.

A really relevant KPI in this case is Customer Acquisition Cost (CAC).

CAC, in a nutshell, tells you how much it costs you to keep an existing customer.

It's harder to calculate because you need to factor in how much value you've delivered to this customer over time.

But if you do, you'll find out which channels have the lowest CAC and where it's worth increasing your marketing spend and efforts.

This, in turn, will result in better performance and greater revenue for your business.

Finally, remember, whatever you can't measure, you shouldn't worry.

So, define what the performance indicators will be and start following closely the results of your marketing actions.

I hope this how to attract good business customers guide will help you improve your business' recurring revenue so that it thrives.

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Lucas Ferraz

Lucas Ferraz

Specialist in SEO, traffic increase and lead generation.
More than 310 campaigns in the portfolio.
Certified by Blue Array Academy and SEMRush.

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