SEO for real state and brokers

SEO for real estate and brokers is a digital marketing strategy that makes your website appear in the top positions of Google.

Every real estate or broker site has the ability to be at the top of Google search results.

But, it is essential that you know the best SEO tips and strategies for real estate.

Access to digital media has greatly favored the real estate market. Well, it has become one of the most used tools in the purchase, sale and lease of real estate.

However, even if the internet is a facilitator, it also contributes to the entry of new real estate companies.

This has resulted in increased competition between real estate agencies in the digital environment.

SEO for real state and brokers

The consequence of this was the great difficulty in getting your site to the top of Google.

So how do you make your company page stand out from the rest? This is where SEO comes in. The element that will make your site well positioned and you will outperform the competition.

After all, with your company well positioned in search engines, it will be easy for customers to find your business online.

Do you work in the real estate business and want to succeed in the digital market?

In this article made in collaboration with FR Prime Imóveis, you will discover the advantages of using good SEO practices so that your real estate website has a better chance of reaching the top of Google searches.

O que este artigo aborda:

The importance of SEO for real estate agents and brokers

To understand the importance of SEO for realtors and brokers, it is also necessary to know its definition.

SEO stands for “Search Engine Optimization”.

The same concerns a set of techniques to be applied to a website to make it more relevant within search engines, such as Google.

In this way, SEO aims to position a page among the best results in search engines.

Through SEO techniques it is possible to optimize the site in such a way that it surpasses the other competitors.

But for that it is necessary to learn how to make the necessary improvements to the site.

That will make it easier for interested people to find you.

This way, you can even reach the first pages in the search results for those looking for a real estate agent, for example.

That's why investing in SEO for your real estate company is important. Consequently, your company will stand out in the field.

How does SEO help the success of real estate and realtor websites?

Every day the demand for online real estate brokers' services increases.

For this reason, realtors and realtors need to learn the most appropriate ways to get more traffic and reach their potential customers.

Thus, to undertake in the real estate sector it is very necessary to understand how SEO works. After all, this is a digital marketing strategy to reach the persona.

By getting your company well positioned in internet searches, potential customers will easily find your website.

In other words, people who are interested in the services of real estate agents will find your company easy to find.

In other words, if your site is dedicated to selling real estate, people looking for homes to buy will find your site.

In the same way, if someone wants a service from a real estate agent, they will have the facility to search on Google, for example, to find your page in the first position.

For real estate and realtor websites to be successful, it is necessary to have a good ranking.

But this is only possible through SEO techniques.

So, how to do it is a question that many ask. So, here are some tips on how to improve your SEO.

SEO Strategies for Realtors and Realtors

To use SEO to your advantage, there are several strategies and procedures that can be adopted.

So, some of these tactics are:

  • Marketing content on the blog;
  • Having a responsive website;
  • List the properties you want to sell;
  • Promote your articles so partners can make backlinks naturally. Well, this increases the authority of the site;
  • Use images or illustrative videos of the properties;
  • Work on the optimization of keywords;
  • Share the contents in social networks.

It's important to use the power of social media to both increase your website traffic and reach your customers.

These factors together help to improve your positioning. Well, these methods are intended to help a website or web page get more visibility and visitors.

Create ads on real estate portals

Since real estate advertising portals have a lot of traffic and good authority, it is essential to know some of them.

So, here are the main ones:

  • VivaReal: VivaReal is a paid platform for buying, selling and leasing real estate. For this reason it is a good tool to speed up the search for properties;
  • OLX: OLX is successful throughout Brazil by publishing ads in general categories. The advantage is that there are free ads. However, there is a paid mode. At OLX, the visibility of ads is greatly increased;
  • ImovelWeb: The portal provides a good experience for users. Because, it allows practicality and speed to find the desired property. So it's a great way to spread the word;
  • ZAP Imóveis: ZAP Imóveis allows the promotion of properties and is ideal for those who want to rent, buy or even sell.

Does SEO for real estate and brokers work?

A good investment in SEO strategies for your real estate business is one of the most efficient ways to beat the competition.

Well, working well on your site's SEO allows you to achieve the best results.

For this reason, it is through the execution of appropriate actions that it is possible to attract the target audience.

In addition, it makes your company much more recognized in the market.

Therefore, SEO is one of the digital marketing strategies allied to your real estate and the services of professional brokers.


Proper SEO on real estate websites and brokers makes them stand out from the competition.

Since SEO makes it easier to achieve better performance in Google searches.

Thus, the chances that it appears among the first search results increase.

Therefore, investing in SEO is the best way for you to grow your website and win customers.

Lucas Ferraz

Lucas Ferraz

Specialist in SEO, traffic increase and lead generation.
More than 310 campaigns in the portfolio.
Certified by Blue Array Academy and SEMRush.

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