First of all, there are several applications for digital marketing whose purpose is to collect data and use it to improve an internet advertising campaign. Therefore, they are essential for daily use.
In short, those who work with digital marketing can count on several useful apps.
In addition, several applications for digital marketing have a computer version, which makes it easier and more flexible to use.
In this sense, with the increase in internet accessibility, it generated a significant growth of users in websites and applications.
However, it is impossible to use just one application for digital marketing, as some complement each other.
As a result, for the most part, apps allow you to optimize the management of digital marketing campaigns, measure results and optimize performance.
Best-Apps for Digital-Marketing by Google
Below, see the list of the best applications to work with digital marketing.
1. Google Analytics
Above all, Google Analytics is one of the most used digital marketing applications in the world for monitoring user behavior.
After all, it allows you to track and perform complete analysis of websites and online stores, which makes it essential in digital marketing strategies.
Best of all, this is a free digital marketing app because all its features are free.
In addition, Google Analytics can be used in the browser, and apps can also be downloaded from the Apple Store and Play Store.
2. YouTube Creator Studio
In short, the purpose of YouTube Creator Studio is to manage your YouTube channels simply and quickly through your mobile phone.
Thus, among the various features, it allows you to respond to comments, receive notifications and view video statistics.
So, to be practical for content creators, the app is available for Android and iOS.
3. Google Drive
Initially, Google Drive was a resource for storing files.
However, it is currently possible to share files, create documents, spreadsheets, slides, etc.
Also, the best thing about Google Drive is that multiple people can edit documents online at the same time.
Also, the tool can be used in the browser, Android and iOS.
Talking about the best apps for digital marketing, Gmail couldn't be left out of this list.
Gmail is, after all, the most used email platform in the world.
In addition, the app is available on the Play Store and the Apple Store.
Application for digital marketing for user-experience
Complementing the tips for apps for digital marketing, check out the list below.
Although not very popular, Lookback is an essential digital marketing app for digital strategies.
Yes, it allows you to collect the behavior of users to improve the UX (user experience).
In other words, Lookback allows you to collect the amount and location of screen taps, clicks, voice commands, etc.
The app is available for desktop, Android and iOS.
Application for digital marketing for tracking metrics
If you need to track your campaign metrics, check out the app below.
The Hubspot app is great for tracking key business metrics.
Among the features, it is possible to monitor the performance of campaigns, control leads and publications on social networks.
Hubspot can be used on desktop, Android and iOS phones.
Best-application for digital marketing for sending-email
Email marketing is a fantastic strategy, so check out the app below.
By the way, Mailchimp is one of the best email marketing automation apps, so it couldn't be left out of the list of best digital marketing apps.
In addition to sending, you can create campaigns, monitor them, manage subscribers and create lists.
And even though it can be used on the computer through the browser, the app is available on the Play Store and the Apple Store.
Mind maps are essential for very creative people, so check out the app below.
In short, SimpleMind is an app aimed at creating mind maps.
In addition, the app allows you to share your maps with other users.
SimpleMind is available for Android and iOS phones.
Best-apps for digital marketing-for-notes
It's impossible to work with digital marketing without taking notes, so get to know the best apps for that purpose.
In general, Evernote is a note-taking application.
However, it is possible to save videos, images, voice and lists.
So, to be practical and accessible, Evernote can be installed from the Play Store and the Apple Store.
In short, if you are looking for a multi-user task manager, Trello might be the perfect solution.
And besides being able to be used on the computer, it can be used on Android and iOS devices.
It is not always possible to read articles, watch videos and other types of content whenever we come across them.
That's why Poket is an essential app, as it lets you save links so you can access them later, even without internet.
Poket is compatible with browsers, Android and iOS phones.
Applications for digital marketing for social networks
Currently, working with digital marketing and not being present on social networks is a big mistake, so here are some apps to optimize your use of social networks.
Firstly, speaking of apps and digital marketing, Canva is one of the most expressive apps.
After all, it can be said that most people who use Instagram commercially have used Canva at least once.
Canva is an image editing platform with several templates ready for social media.
So, because it is so dominant in the market, it can be used on desktop, Android and iOS.
In short, if you have multiple social media accounts, HootSuite is the app for you.
After all, the goal of HootSuite is to manage social networks simply and efficiently.
In other words, among the main features, it is possible to schedule and post content on Facebook, Instagram, Twitter and Linkedin.
In addition, the app has a free plan, which is ideal for new entrepreneurs.
But, it is worth mentioning there are several other features, such as tracking mentions, comments, messages and shares.
The app is available for Android and iOS.
The Buffer is one of the most popular tools for scheduling social media posts.
In addition to being compatible with Pinterest, Facebook, Instagram, Twitter and Linkedin, the app also has post performance monitoring features.
For this reason, Buffer is among the best apps for digital marketing on Instagram.
Buffer can be downloaded from the Apple Store and Play Store.
Best-apps for digital marketing for chat and video-calling
With the world so connected, good apps for video calling and instant messaging are essential, so take a look at the list below.
Strengthening the relationship with the public and with customers is something many brands want, that's why JivoChat is so essential for the market.
In short, JivoChat is a free online chat system to be installed on websites and virtual stores.
In addition, the system is available for desktop, Android and iOS.
16. Zoom Cloud Meetings
If you've been working from home for a while, you should know Zoom Cloud Meetings.
The tool allows you to make high quality video calls with multiple people.
The app can be used on the computer, on Android and iOS phones.
Have you ever thought about centralizing all your conversations with other people in a single app?
This is the purpose of Slack, but in addition to chat, there are resources for tech support, license management and many others.
Slack is compatible with Android and iOS.
I hope this list of apps for digital marketing for iPhone and Android phones will help you get the most out of your business.
After all, applications for doing digital marketing are essential for any type of internet strategy.