Crawl Budget on SEO: what it is and how to optimize

Crawl Budget on SEO: what it is and how to optimize

In short, Crawl Budget on SEO is the time it takes a search engine to scan a site for new publications and updates.


For an SEO strategy to provide a good return on investment quickly, it must meet some essential requirements.

Among these requirements, Crawl Budget is one of the most important, but often overlooked.

Basically, the more pages a site has, the longer it takes to crawl the domain as a whole.

What does Crawl Budget mean?

In short, Crawl Budget is the English term for “crawl budget”.

What is Crawl Budget?

The Crawl Budget is the total time a search engine (Google, Bing, etc.) takes to crawl pages on your site.

Crawl Budget on SEO: what it is and how to optimize

This tracking is used to identify new pages and look for content that has been updated.

After all, it would be impossible to crawl every page on the internet at once.

That's why Crawl Budget exists so that each site has a limit on the use of this feature.

Still, there are ways to increase your site's Crawl Budget and at the same time make it more efficient.

The authority and relevance of a page are determining factors for bots to spend more time crawling them.

In this way, the quality of the content, the on-page, and the backlinks are essential.

In addition, resources such as FAQ Schema, media (images, videos, audios, etc.) contribute to enrich the content, which requires a higher Crawl Budget.

How does Crawl Budget work?

The tracking budget has two crucial factors, they are:

  • Crawl Rate Limit;
  • Crawl Demand.

Below, understand better about each of these factors.

What is Crawl Rate Limit?

The Crawl Rate Limit is related to your infrastructure, that is, the time your site can be analyzed.

After all, if your server is not robust, this type of action can disrupt the performance of your site for users or, in some cases, go offline.

As a webmaster, you can limit your site's crawl rate. This is useful when your server doesn't support keeping tracking bots on the site for a long time.

That's why it's essential to hire SEO hosting that provides performance and stability.

How to limit Googlebot crawl rate on website?

To limit Google's Crawl Rate Limit, click here to fill out the Google Search Console form.

What is Crawl Demand?

Crawl Demand is the crawl time the bot will spend on each page of a site.

For example, a page with a lot of hits and quality content tends to have a higher crawl demand.

How to optimize a website's Crawl Budget?

In short, the most efficient strategy for optimizing a website's crawl budget is:

  • Publish unique and quality content;
  • Avoid duplicate content;
  • Have a fast and approved website on Core Web Vitals;
  • Maintain the simplified architecture;
  • Remove broken links;
  • Use internal linking;
  • Keep the site validated against W3C rules.

Below, better understand each point that makes up this Crawl Budget optimization strategy.

Publish unique and quality content

Publishing shallow content is never a good strategy.

After all, in addition to not generating traffic, this page consumes your site's link juice and Crawl Budget without generating any return.

Therefore, always publish unique and quality content for your persona in order to generate traffic.

Avoid duplicate content

In addition to disrupting your site's Crawl Budget, duplicate content can cause a number of problems, such as your site being disqualified in search results and Google AdSense.

Get a fast, approved website on Core Web Vitals

Core Web Vitals is a set of guidelines aimed at improving the experience of Internet users around the world.

Keep the architecture simple

Regarding a website optimized for SEO, simplified architecture is one of the main premises.

Well, this facility is taken to both users and bots.

Remove broken links

If your site has many pages, it can be difficult to identify broken links manually.

For this reason, I recommend using the Dead Link Checker tool.

Just enter the link to your site and the tool returns you a list of all broken links.

Finally, simply remove or change them.

Use internal linking in favor of Crawl Budget

Internal linking is not only an SEO factor but also helps Crawl Budget.

After all, each time the robot identifies a link, it places it in a priority list after crawling the current page.

Keep the site validated against the W3C rules

The W3C is an “international consortium of 450 members, bringing together companies, government agencies and independent organizations for the purpose of establishing standards for the creation and interpretation of content for the Web”.

Therefore, it is essential to keep your site valid in all the rules established in the W3C validator.

Conclusion

In short, Crawl Budget is a “crawl budget” for a website.

In other words, this means that each site has a limit for using this search engine feature.

Furthermore, this budget works from two assumptions: crawl rate limit and crawl demand.

That is why it is essential to pass Core Web Vitals. That is, to comply with the rules established by Google so that your site has a fast loading.

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Lucas Ferraz

Lucas Ferraz

Specialist in SEO, traffic increase and lead generation.
More than 310 campaigns in the portfolio.
Certified by Blue Array Academy and SEMRush.

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