After all, what is the importance of female entrepreneurship? See 7 expert tips for digital female entrepreneurship in Brazil.
The internet has done society great favors, because through it, various processes have become easy and comfortable.
After all, many times you don't even have to leave the house to solve a certain situation.
However, the benefits that the internet has provided go far beyond this simple fact.
One of the great advantages concerns the fact of being able to leverage business.
It's no wonder that many people have made digital media a way of doing business while working from home.
Large companies have noticed its potential and have already invested in various marketing actions.
However, one of the characteristics of the internet is the fact that it is accessible and democratic to all.
This means that everyone is capable of entrepreneurship in this field.
In view of this, there has been a great advance in digital female entrepreneurship, since it is a great option for an extra income or even for main income, as there are several ways to make money on the internet.>
However, if you are thinking about starting your project, there are a few tips that you might want to know.
Such tips are essential to ensure the success of your project or to give you a good direction of what to do.
What is digital female-entrepreneurship?
In general, female digital entrepreneurship is a concept that has been expanding more and more every day.
And this is because it has been shown to be a great way to make women achieve their financial independence.
In short, this concept refers to the act of women to undertake in the digital environment, through the various resources that exist on the internet.
In recent years, this proposal has gained the spotlight, and much of this has been due to promises made by digital marketing gurus.
However, female digital entrepreneurship is not just about crafting marketing practices.
Actually, the digital realm is much broader than you might think. Therefore, the possibilities to undertake are almost infinite.
If you already have a clothing store or sell gourmet sweets, there is a world to explore within digital entrepreneurship, where you can leverage your business.
Through a few strategies, your revenue can reach unimaginable levels.
However, if you already have some physical work in a company, but would like to have an extra income, a great way is to undertake at home, through online means.
Yes, female digital entrepreneurship opens up this possibility.
Digital female entrepreneurship in Brazil
The whole world has been feeling the effects of the internet, but in relation to Brazil, how is digital female entrepreneurship seen?
According to Sebrae's female entrepreneurship data, women sought about 32% more digital solutions to sell online.
This is a great approach to resolving the gender gap.
It is no wonder that, in 2017, about 24 million women began to undertake in the country.
According to the Brazilian Entrepreneurship Report published by Sebrae, women are the ones who have the most early-stage businesses.
According to the survey, more than 14 million women are in start-up businesses.
In addition, most of them seek to formalize themselves, registering as MEI. Well, according to a survey carried out by Sebrae Minas, it was found that, in 2013, 1.3 million women had this registration.
However, this rate increased to 3 million in 2018. That is, a growth of 124% and, of all MEI registrations, 48% are women. This just shows how much digital female entrepreneurship is capable of opening great doors.
How to get started in female-digital-entrepreneurship?
There are several ways to get started in this branch. After all, because it's a digital thing, literally anything can adapt to this environment. If you already have a physical store, for example, how about making your company present online?
You can do this with some digital marketing strategies using Instagram, for example, or even tools like Google My Business.
In other words, the options for female digital entrepreneurship are quite extensive.
However, one of the things you can do is connect with women already working in this industry. So, find out what their main difficulties were and what advice they would give to someone starting out.
There is nothing better than seeking understanding with someone who is already a certain reference on the subject.
So, work on your networking, because it will certainly help you when setting up your own business.
After all, female entrepreneurship has many challenges, especially in Brazil.
7 ideas for female-entrepreneurship in the digital environment
Another way to know how to start a business in the digital environment is to have some ideas about what to do.
After all, too much freedom can sometimes be a hindrance. If the internet is capable of supporting different forms of business, where to start?
This is certainly one of the most common questions, so to get some ideas for digital female entrepreneurship, just check out the following topics.
1. Being a digital influencer
Without a doubt, this is the most common desire of the new generation, as one grows up hearing about influencers.
And the truth is that this is a great option for female social entrepreneurship in the digital environment.
However, you should be careful about female entrepreneurship on Instagram and other networks.
To be successful, it is essential to have a differential, in addition, you must define the niche you want to act.
That's the only way to go deeper and connect with your audience persona.
2. Being a provider of digital services
Do you already have any academic training or technical skills? So how about selling your knowledge?
These days, there are several companies looking for people who are capable of doing some kind of digital service.
It is possible to invest in a design career or offer services in diagramming, programming, ghostwriting, proofreading and the like.
So remember, there are always people looking for what you can offer.
3. Being a content producer
One of the most popular ways to get involved in female digital entrepreneurship is through content production.
Because, through this approach, you can work from the comfort of your own home and still earn money from it.
After all, producing content goes far beyond writing for blogs.
In fact, you can produce scripts for YouTube videos, optimized subtitles for social networks or even work on an e-book, for example.
But if you want to focus on producing content for blogs, be aware that there is both the option of creating your own site and contributing to other sites.
So the possibilities within this medium are also very vast.
4. Sell Products in Affiliate Marketing
These days, there are several online product sales platforms.
And through them, you can create campaigns and strategies to sell a certain product. And the greater the sales, the greater your profit.
Of course, this form of female digital entrepreneurship is a little more work, since, to have significant results, you need to develop some sales strategies.
However, the harder you work, the greater the reward tends to be.
This means that working with product sales in affiliate marketing is a great alternative.
However, there is a certain need to acquire some knowledge in order to succeed in this area.
5. Get a subscription product
Do you understand subjects that are in high demand? So, how about investing in a subscription product?
The aim is to create a platform where you share all your knowledge, but you can only have access to those people who pay for your content.
For these cases, it is essential to keep your material library always up to date. That way, you keep all your permanent customers and get a recurring income, that is, a cash flow every month.
There is a lot of content that you can insert in the members area, but some examples are:
- Networking groups, etc.
6. Create online courses
If you are a reference in a certain subject, how about selling your knowledge? It is a great option for digital female entrepreneurship to work without leaving home.
Through it, you attract people who have difficulties or who want to increase their level of understanding in a certain area.
Even if you are not a teacher, it is possible to create a course according to your experiences and understandings.
In addition, you can create various strategies to sell your course, including inserting it into an affiliation program, for example.
7. Resell products
These days, especially because of the pandemic, people have sought to make most of their purchases through digital media.
As a result, digital female entrepreneurship, through the resale of products, is a great option.
After all, there are several techniques you can apply in order to increase your results.
One of the examples is creating an e-commerce or investing in dropshipping, for example. But, it is an area with a lot of recurrence, depending on the products you will sell.
According to Ebit, in 2018, the fashion niche ranked 2nd in order volume, reaching a percentage of 14.5%.
This means that investing in reselling products in this niche can be a great investment.
According to SEBRAE, 48% of Individual Microentrepreneurs are women.
This data shows why it is essential to stimulate female entrepreneurship in Brazil.
Therefore, I hope these female entrepreneurship tips with ideas for areas to undertake will be useful to you.
Finally, I recommend getting to know my organic digital entrepreneurship mentorship, where I teach, in practice, how to undertake on the internet and earn money at home.