Self-hosted professional website: how to create one

Self-hosted professional website: how to create one

These days, having a professional website is of great importance. After all, as time goes on, more and more people have migrated to the digital realm.

And this happens because, in addition to being easy, it brings a certain convenience.

Through the professional website, the client can obtain more information about your service, for example.

That way, when contacting you, he will explain to you more precisely what he needs.

In other words, it optimizes both your time and that of your client. Furthermore, it is through its own website that the customer can clear up any doubts about its service, which also saves time for both parties.

Self-hosted professional website: how to create one

However, by far the biggest benefit is that you can increase your sales at exponential levels.

These days, when a person wants to hire a service, one of the first things they will do is enter Google to do a search.

So the question is: when your customer looks for you, are you showing up for them?

Considering that most people look for an alternative on the internet even before closing any deal, the internet is an area that everyone should learn to explore.

Because of this, having a professional website has become something more and more necessary, and not just an option.

And this has gained even more weight due to the pandemic.

What is a professional site?

Before we talk about how to build a professional website, you should understand what that means.

In short, it's nothing more than a website where you bring some information about the services you are able to provide.

In addition, a professional website has a number of optimizations for layout, SEO, speed, etc.

So, through it, your potential client can get even more information about you and about all the jobs you are capable of providing.

So, if you are a service provider, it is very likely that you have already experienced problems of this type.

Sometimes there are customers who confuse some functions and ask if you are able to do a certain thing that is not your speciality, for example.

Thus, the best way to avoid this is to offer more information about your services.

And how to do that? Through a professional website! After all, in it you can gather any type of information, from the most basic to the most advanced ones.

So, as soon as the customer has contact with your site, they will already have all the information they need about you.

It is through the professional website that you can provide contact details, field of activity, price base for your services, address, etc.

In other words, everything the customer needs to know. That's why, today, having a site like this is essential.

What are the types of professional-sites?

Another thing you need to know before build a professional website, is to understand what types there are.

And this is essential for you to choose the one that best fits your profile.

Therefore, among the types of professional websites that exist, see a little about each one of them below.

Institutional Website

As its name suggests, it is a type of business website. That is, your company's email address, where you can get basic information about it.

Some people think that this type of site is only for users, but this is far from the truth.

The institutional website must also meet the company's needs. After all, it is possible to insert some things that are of interest to the company.

It is possible, for example, to create an area dedicated to the customer, where he can make payments.

In this way, in addition to generating more convenience, it is also a great advantage for the company, given that it also facilitates the processes for itself.

But, although having an institutional website is essential, the truth is that it must follow certain requirements.

Basic information and an "about us" section are essential. After all, this is how the customer obtains data such as the company's history, mission, vision and values.

This way, the customer starts to have more confidence in your brand, in you and in your services.

Virtual store (E-commerce)

A virtual store is still a professional website. After all, it is through her that you can sell your products. Even today, this has been one of the most common types of sites.

After all, people have a great preference for buying online, and this has increased even more due to the latest health crises.

But the truth is that having an e-commerce has several other advantages for the user, such as:

  • Comfort;
  • Security;
  • Lowest prices;
  • Open 24 hours a day.

Apart from that, it is possible to sell different types of products.

That is, you can opt for something general, such as women's clothing, to more specific niches, such as beachwear, alternative, etc.


This is one of the ways to create a free professional website that is probably the best known.

Nowadays, anyone can have a blog, but why not have a professional blog where you address topics in your area of ​​expertise?

Let's say you're an orthopedic doctor, for example. This is an area of ​​medicine where people have a lot of doubts.

This way, you can create a professional website, in the form of a blog, where you can answer all your potential customers' questions.

So, as you offer quality content, your visitors will notice that you are a reference in the subject.

Therefore, the chances of you expanding your services become even greater.

One Page Website

The "single page website", as its name suggests, is nothing more than a kind of website where all the content must be shown through a single page.

But for that, you must have a unique and responsive layout.

However, it must still concentrate all the information in the same environment.

In this way, the One Page Site aims to bring agility when the user navigates through the pages, which offers him much more dynamism.

But how can this be useful for companies? This is a great option for companies that want to focus on more specific products, for example.

Or even for those who don't need constant catalog updates.

This way, it promotes products, services and description in a much more organized and practical way, where the customer gets all the information they need on a single page.

Thus, it makes it easier for the potential customer, improves conversions and company revenue.


In short, it is nothing more than a website, which was designed to disseminate content from various sources, for example, the Útil Portal.

And, in their most common structure, they have a search engine, a news area, one or more forums and other community-generating services.

But how can this be an asset to the company? In short, it is an access point for sites and subsites internally or externally to a domain or subdomain of a company that manages the portal, for example.


Another thing that we cannot fail to mention, before we teach how to create a professional website, concerns the advantages that a professional website is capable of providing.

After all, if you're going to invest your money to create one, you definitely need to know what the advantages are.

And the truth is that, in addition to bringing countless benefits to the user, it also brings benefits to the website owner.

See the advantages and benefits of a professional website.

1. Professional, beautiful and responsive layout

When you go to a store where you don't like the atmosphere because it's untidy and disorganized, how likely are you to shop there again?

In the digital environment, this is no different, because the way you carry yourself says a lot about you and your company.

So when you have a professional website with a professional layout, that passes on to your customers. They can see through your website that your services are serious, and that's a great advantage over your competitors.

When you manage to have a beautiful and responsive professional website, it ends up being a great attraction.

By "responsive", I mean the fact that it adapts to the most diverse devices, whether notebook, cell phone, desktop, tablet, etc.

2. Brand Identity

Our brain works with associations, and this happens with images, videos, texts, etc.

Want an example? When you were in school and needed to learn certain content for the test, what techniques did you use?

In addition to many others, the association was certainly one of them.

Because when we associate things, it becomes easier to remember. And this also happens with companies.

For example, when they see the color purple, many people associate it with Nubank.

On the other hand, the orange color refers to the Inter bank. This is called brand identity.

It's when it's so strong that people start to see your company in everyday trivial things.

This will make your company always present in your customers' lives.

And what is the consequence? The probability of a sale or that your customers recommend your services becomes even greater.

But, of course, there is a lot of work to be done to create the brand identity.

However, having a professional website will definitely help you with that.

3. Good navigability

User experience counts for a lot, and it is very similar to how the user is treated in a physical environment.

Going back to an analogy, what would you think if you walked into a store and were treated poorly and didn't get good service?

In short, this is an experience that no one wants to go through, given that we feel disrespected.

And in the digital environment, this happens through slow websites, for example.

Therefore, valuing good navigability is creating a good user experience.

And with a professional website, when you offer this factor, your customer feels much more immersed.

This way, due to its fluidity and dynamics, it browses all its contents for hours.

And this is further enhanced when your site is intuitive.

4. Responsiveness, SEO and UX

When you apply SEO techniques to your professional website, it gets a lot more visits.

This way you increase the number of potential customers you can acquire for your store, which is a great benefit.

However, within SEO, you must value User Experience (UX), ie "user experience".

Understand that you are dealing with people and, for them to feel persuaded to buy a product from you, for example, they must be valued.

Because of this, having a responsive website counts a lot. After all, regardless of the device the user uses to access your professional website, he will be able to obtain all the information he needs.

5. Lead Generation

By "lead", it is understood that they are contacts of potential consumers. That is, who is interested in your content, product or services. And that, for a company, is something essential, and having a professional website is able to provide you with that.

In short, nothing more is when your customer leaves their contact details, such as email or phone, in exchange for some reward that your company offers.

Then, from that data, you start a relationship with your customer.

And as that relationship grows and develops, you start offering your products or services.

But since the contact is already interested in your products, the chances of converting them as a customer are much higher.

In this way, you can increase the company's lead generation.

What does it take to create a professional-looking website?

Okay, by this point, you've understood a lot about the subject, from what it is to what the benefits of creating a professional website are.

But now, what does it take to create a professional website? The truth is that creating a website is quite a lot of work.

After all, it requires some requirements, because it's not enough to just put your site online and that's it.

There are several other things you should know, so among the knowledge you should have, I can mention the following:

  • Understanding information hierarchy;
  • Understanding design and layout;
  • Understanding information security;
  • Knowing how to optimize your website, so that it has a great speed;
  • Thinking and planning about possible content and/or information;
  • Understanding SEO and UX for place your site in the first position of Google;
  • Plan your site's responsiveness.

How-to-build-professional-website with own-hosting?

If you want to know how to create a professional website from scratch, one of the things you need to learn is self-hosting.

To do this, just follow the steps below.

1. Domain selection and registration

This is one of the biggest doubts that most people have, however, there are plenty of options.

But in Brazil, the two best ones are:

  • Google Domains;

Regarding superdomains, it is worth mentioning that it is capable of registering both national and international domains, while, as its name implies, only registers national ones.

However, if you have a foreign registration and want to opt for a company that only focuses on international ones, the best option is Google Domains.

2. Choosing and Hiring a Website Hosting

This is also a big question among those who want to know how to make a professional website.

However, the truth is that there are several options for you to choose from, among them, know the following:

  • Hostgator;
  • A2 Hosting;
  • Hostgator.

3. Choose a professional website builder

These days, there are also plenty of professional website builder options, ranging from the most complete to the simplest.

However, it is worth noting that there are both free and paid options.

But, among the main platforms to create a professional website, learn about the best options below.


WordPress is by far the most common platform when it comes to creating a website.

That's why most people want to know how to make a professional website in Wordpress. However, it is a very intuitive platform.

So, if you want to create a professional website in Wordpress, you will certainly have no difficulty using the platform.

In addition, through WordPress, it is possible to choose between several ready-made themes, which the platform itself offers.


In recent times, many people have been asking how to create a professional website in WIX.

And this has been due to the fact that Wix has had great reviews all over the world. After all, it offers pages optimized for SEO.

In addition, Wix offers other intuitive tools and a drag-and-drop editor based on some visual elements.

In other words, it is quite intuitive for anyone who wants to learn how to create a professional website step by step.


Drupal is an open source CMS, so it's also a great way to create a professional sales site that looks modern, for example.

Besides, this tool has some characteristics of its own.

Compared to WordPress, for example, it is much more flexible, which gives you some additional features.

4. Use a responsive and intuitive layout

Again, you should strive for a good user experience. That is, if your professional website does not respond well to the platform it uses, your potential client will not want to continue browsing your website.

So keep in mind that it must be responsive.

Other than that, please keep an intuitive layout. In other words, where there is no difficulty in navigating or finding basic information, such as contact details or address, for example.

5. Optimize performance and speed

Do you like to browse sites that take a long time to load? Definitely not.

So by making your website professional, you ensure it performs well and pages load in a timely manner.

6. Ensure the security of your professional website

Users need to feel safe when browsing your professional website and this becomes even more relevant when you have an e-commerce.

After all, the user must provide personal data, such as CPF, card, etc.

For this reason, having a professional website and email, for example, is one of the ways to show the user that you are a serious company and that they can trust our your services.

7. Optimize for SEO and UX

For you to have many visits to your site, working with SEO is essential.

SEO is essential to improve your metrics and increase your income.

So, even if you don't understand much about the subject, one option is to hire an SEO specialist.

Also, don't forget to align SEO with user experience (UX).

Well, it's no use attracting traffic if you don't make an effort to keep them on your professional page or website.

8. Create good content

Quality content will always be the key to everything. It is normal for people to have doubts about various subjects.

But when you are willing to respond, in a way you are creating a bond of trust.

So, in addition to the user starting to trust you, he also understands that you are a reference in the subject, which only improves his results.

How much does a professional-site cost?

There is the possibility that you can create a site yourself, however, as you can see, these are issues that require some experience and care.

In view of this, you may want to know how much the price of a professional website is.

However, this is a very relative subject, given that it depends on numerous factors.

So, the value of creating optimized websites can vary between R$600 and R$50,000, more or less.

How to create a professional-site for free?

Depending on the project you want to create, the value may be a little out of your budget.

So, is there how to make a professional website for free? Yes there is. But for that to happen, you must dedicate yourself to understanding some platforms.

In this article, I mentioned the free professional website builder, as is the case with Wix or WordPress, for example.

Through them, you can develop everything you plan, as long as you understand what you're doing.

Where to create or buy a professional-site?

But in case you don't understand platforms, is there any way to create a cheap professional website? Yes.

These days, there are several professionals in the market focused on creating websites and, depending on your project, the value can be lower.

Including the creation price for a simple institutional website can be R$600.00, for example.


In short, to make a professional website with your own hosting, you need to register a domain, hire a hosting with a website builder and drag the components.

But remember that cheap can be expensive. So consider hiring a website building and lead generation specialist to get a good return on investment.

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Lucas Ferraz

Lucas Ferraz

Specialist in SEO, traffic increase and lead generation.
More than 310 campaigns in the portfolio.
Certified by Blue Array Academy and SEMRush.

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