How to make a logo for a company?

How to make a logo for a company?

When it comes to starting a business, a logo serves as the “business card” for the new venture (or the old one still in business). An organization's logo is responsible for conveying its core principles and brand characteristics, as well as its main focus of operation. A logo is a visual representation of a certain idea.

For example, you can create a logo using an online generator such as Turbologo.

What is a logo?

Due to the lack of a logo, the company (company) will not be able to communicate effectively and meaningfully with its target audience. A company cannot promote, enlighten customers about the quality of its services or products, or attract their attention. Despite the company's best efforts, it is unable to influence customers' purchasing decisions or retain them. If you want your target audience (the people who will actually buy your product) to notice and remember your company branding, you need to create a logo that stands out from the rest of the pack.

Customers' purchasing decisions and building brand loyalty are outside the corporation's control. It is difficult to discover a corporation (company) without a logo at this point. Because a good logo and all the roles it can play for a successful organization are well known to most executives.

The presence of a unified corporate identity, as well as a defined business objective, promotes the highest level of trust. Changing logos too often can result in significant financial losses in the future.

How to make a logo for a company?

The meaning of each color in the logo

The target demographic and color palette must be carefully considered before the design is finalized. In order for the colors to appeal to the company's target audience and complement the overall style of the company's existing or growing brand, this must be done. It is important to consider the intended meaning of the logo when choosing a color scheme. For companies large and small, the right color palette can make a big difference in the perception of a brand (or start-ups).

Six fundamental concepts in psychology are differentiated based on color type:

  1. There is a distinct symbolism and distance in each color;
  2. These color values ​​can be generated by biology or by the route of experience.
  3. Colors are perceived and subconsciously analyzed by potential customers;
  4. When a certain color is used in the suggested analysis, the behavior of that color is always expected to be observed.
  5. Colors have a subliminal effect on humans;
  6. A person's actions are influenced by the environment in which they occur.

After studying color psychology, it's time to pay attention to the meaning of colors in logos. So, here are the meanings of the tones.

1- Colors like this are seen as pretty, serious and even a little stoic. It is a sign of power, intellect and sometimes even opulence. In the eyes of brands that care about attracting new customers, this shade is a certain way of conveying refinement and elegance. Here it is. Don't forget that inappropriate use and execution of black connections can lead to negative connotations such as sadness, despair, and longing. This hue is typically used as a background (or in monochrome logos). achieving success depends on collecting accurate data.

2-This tone represents innocence, gentleness, kindness and a new beginning. Because of its neutrality, white is often used as a background against which other colors can be highlighted. White is popular in a number of industries, including but not limited to healthcare, luxury goods and technology.

3-It is often used as a metaphor for qualities like reliability, quality and professionalism. Connected to any kind of technology. A neutral tone is often employed as an accent (or backdrop) in a variety of settings.

4-This shade of blue is thought to evoke feelings of serenity and security. To awaken self-confidence, the best option is to use shades of blue. This color is often used in logos;

5-Flowers, growth, health and the natural world come immediately to mind when you hear that word. An eco-friendly, organic product presentation is often reflected in a logo design using this shade..... The color green is known to evoke thoughts of money in certain people.

It symbolizes passion, strength, youth, confidence and endless vigor. One of the greatest and most effective ways to elicit strong emotions from potential customers is to employ this dynamic method.

Its brilliance also makes it an excellent tool for drawing attention to crucial messages. Appetite inducement;

6-This shade of yellow is associated with feelings of joy, juiciness and sympathy. It often elicits links with feelings of euphoria and increased mental activity.

7-Happy and lucky people use it. Potential customers can be enticed to perform various behaviors using it;

8-Like no other, this shade of blue is associated with a life well lived. Mysticism and magic can also be related to this in rare situations. This color is often found in high-end cosmetics and other high-quality products.


As a result of the above, it is critical to realize that a company's logo is an essential component of a successful and stable company. Knowing and understanding the importance of logos, as well as their effectiveness, are key considerations. In order for potential customers to understand the message and have faith in the service or product, it is essential that the colors used in the logo are well understood.

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Lucas Ferraz

Lucas Ferraz

Specialist in SEO, traffic increase and lead generation.
More than 310 campaigns in the portfolio.
Certified by Blue Array Academy and SEMRush.

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