Many brands are looking for ways to gain more likes on Instagram to increase profile engagement. After all, engagement represents the company's social acceptance in the market.
See more than 20 expert tips on how to create valuable content and drive Instagram engagement.
Also, beforehand, don't miss out on the opportunity to boost your posts with an Instagram like-buying strategy.
After all, this method has already led several people to have more visibility and confidence, which is in fact essential in the eyes of followers.
There are over 700 million active Instagram users around the world, which is a lot of people posting selfies and other types of photos every day.
Also, people are in a bit of a rush when they post a photo and watch the notifications roll by as users like it in real time and maybe some new people who might follow you or your company.
In other words, likes and followers are one of the biggest reasons we are so obsessed with Instagram, to get acceptance in our photos and maybe become famous on the social network someday.
So how can you ensure that you maximize your time and get the most value from every image you post?
Check out this comprehensive how to get more Instagram likes guide with 27 expert tips.
However, if you don't have a social media profile, check out my article on how to create an Instagram account.
What are likes on Instagram?
In short, an Instagram like is when you double-tap the post or click the heart icon below the image.
And why is a like important? It's a sign to Instagram that your photo was relevant among their followers.
Still, likes are also a way for fans to show a small token of appreciation for your post or to agree with what you're posting.
In addition, this social proof can increase the likelihood that the user will trust a person or brand compared to someone with little or no likes or engagement.
Followers bring recognition to your Instagram page by showing how engaged they are with your content.
So, in a world where Instagram liking and following are linked to popularity, quantity can make a difference.
How to get more likes on Instagram
Below, see 27 ways to generate more Instagram Likes.
1. Take and publish high quality photos
You need to put some effort into the photos and videos you post to Instagram.
So make sure the lighting is good and everything is in focus.
So, aesthetically pleasing photos will naturally get more likes.
2. Tell a story with your caption
In short, captions are an essential part of your Instagram post.
Unlike Twitter, Instagram doesn't have a character limit, but there is a limit before users have to start scrolling.
So telling a story with your caption allows your followers to get to know you a little more.
Yeah, the best combination is having an amazing photo and a killer caption to go with it.
3. Use a consistent filter
Being consistent in your filtering scheme is one of the biggest secrets to building your Instagram identity.
It's kind of a theme, so pick one or two filters and stick with them.
So, consistency will make your photos recognizable in your followers' feed, which increases recognition and leads to more likes.
4. Colors can impact likes
First of all, a study of over 30 million Instagram photos found that using blue as the dominant color in your photos increased your likes by 24%.
5. Appeal to a wider audience
Sometimes our accounts are so specific that they only receive attention from a specific segment of users.
So it might be a good idea to make posts to attract a wider audience and increase your likes.
However, you need to have an open profile, as there is no way to view a private profile on Instagram.
6. Be funny
Everyone loves silly content that makes them laugh or smile.
So don't be afraid to go out of your way and show your funny side.
7. Use of hashtags for more instagram likes
Hashtags can be a great way to get your content seen by users who aren't following your account.
After all, hashtags are listed in searches.
Still, there's no need to overdo your tags, just use the ones that are relevant and consistent with the content.
A great #hashtag hack on Instagram is to leave most of your tags in the comments section after posting your image.
8. Take advantage of local hashtags
See some popular places or tags in your city and see who the top accounts are.
This is a great way to connect with the people around you and get more likes.
9. Use popular or hot hashtags for more instagram likes
Although using popular hashtags doesn't directly lead to more likes, it does increase your chance of being highlighted or noticed by users browsing those tags.
Which, in turn, can lead to more likes on specific photos.
The 20 most popular #hashtags at the moment are:
#love, #instagood, #photooftheday, #fashion, #beautiful, #happy, #cute, #tbt, #like4like, #followme, #picoftheday, #follow, #me, #selfie, #summer, #art , #instadaily, #friends, #repost, #nature.
10. Use the hashtag #like4like
This is a tag that tells us if they want to exchange likes.
So, just use this tag and like the post of those who like yours (and they will do the same).
11. Use branded hashtags
Many brands use branded hashtags to interact with their fans, encouraging them to tag their own photos.
As such, this is a great way to build brand loyalty and a sense of community.
So, branded hashtags are a fantastic way to collect all of your brand's user-generated content in one place.
12. Identify in locations
The add a location option allows you to tag your post with a specific location.
This way, users can filter by location to see all posts from other accounts.
So, similar to tags, this can be a fantastic way to group your customers' photos if you manage a physical location like a cafe, gym, or hotel.
Post types to get more Instagram Likes
Check out some types of posts that can help you get more Instagram Likes.
13. Share behind the scenes photos
We are a curious breed, people love to know how things work, so you just have to watch the increase in popularity and live streams on Insta.
If you love the people you work with, don't be afraid to show them how amazing they are.
So this will help develop your brand personality and create an emotional connection with customers.
Also, another way to showcase your culture is to introduce your employees or the people who make the magic happen behind the scenes.
After all, some studies have shown that Instagram photos with faces are 38% more likely to be liked, so use that to your advantage.
14. Show progress photos
Take your users along their journey, it could be art or even fitness, but regular updates that show your progress are a good way to give users an idea of how you operate.
This creates a more emotional connection with followers and increases the percentage of users who like your posts.
15. Find fun ways to engage your followers
For example, take creative pictures with your dog, cat, etc.
This is a fantastic way to challenge, interact and engage with your followers.
Embedding video for more Instagram likes
Understand how to use videos to gain more likes.
16. Create engaging videos
They say a picture is worth a thousand words, so how about a video?
After all, we all know that videos can convey much more information and emotions than a picture, so don't be afraid to use them.
See some ideas:
- Backstage videos;
- How to make videos;
- Customer videos.
So if you have sophisticated editing skills, you can make videos that will amaze your users.
17. Play interesting videos with Boomerang
Boomerang is a way to quickly share a single GIF-like video while being easy to digest.
Currently, the app is built into Insta and allows you to quickly loop a video, which is a very simple way to get creative on the spot.
18. Use Instagram Stories for more instagram likes
Your photo gallery is where content can be perfect and polished, but Instagram stories are raw and in-the-moment.
You can be very creative and show a different side of yourself and your company.
In addition, you can also use IG stories to direct your followers to your post to get more likes (there is a final swipe-up step at the end).
I recently created an article that teaches you how to increase Instagram engagement with Stories.
19. Stay live on Instagram
Like Facebook, Instagram also launched its live platform to allow people to stream live.
In addition, you can use Instagram live to host a Q&A, do a webinar, broadcast an event, or share a snippet of your daily life with your fans.
This is also a great way to engage with your followers and allow them to ask questions that you can answer directly.
The possibilities are endless and the type of transmission is up to you.
Also, this is a great way to promote your brand and direct them to your recent posts.
Increasing Your Own Activity to Gain More Instagram Likes
Increasing your engagement with posts isn't always about the content you post, it's also about how you interact with your followers.
So here are some ways to change your behavior on Instagram in a way that helps you be more efficient and generate more results.
20. Follow and interact with other users' posts
First of all, use the explore feed to find people with interesting posts on relevant topics, especially on hashtags you like to use.
Yeah, all you need is a big account to mention it.
Also, be sure to actively engage with your own followers and other users by following them, liking and commenting on their posts.
Insta is the perfect platform for companies to interact with current and potential customers.
Targeted engagement can help you build your brand and promote it.
So try to run promotions and messages by finding users in similar niches and try to help build each other's audience.
Finally, try to have a routine to follow, comment and like a certain number of posts each day.
21. Follow a timeline to get more Instagram Likes
You should post regularly to keep your followers engaged.
The trick is to post just enough. Because if you post infrequently, your fans will forget you exist and you won't get many likes when you actually post.
However, posting too often can be irritating to your followers, which will cause fewer people to like your post and unfollow you.
Most of the time, the ideal is to make at least one post a day and a maximum of 3 posts a day.
A daily post is a good reminder that you are still active and concerned about sharing on social media.
So before you start booking Insta posts, you need to know more about your followers and what is persona.
When are they most active on Instagram? When are they online?
After all, you need to understand the best times to post to Instagram even if you have followers in different time zones.
In short, Instagram users are usually very active in the morning, lunch and evening.
So try to understand when is the best time to post, check out Instagram analytics to see when fans are most active.
The quietest day at Insta is Sunday, so you have less competition.
Finally, try switching and seeing what times work best for you.
22. Offer freebies to get more likes on Instagram
Everyone loves free stuff.
After all, giveaways are a fun and engaging way to encourage more likes, followers, and develop a relationship between you and your audience.
A giveaway doesn't have to be expensive, you can just pick a simple prize to get started.
This is easy to set up and run, so once you've done it and been successful, it's easy to do it as often as you like.
23. Using specific tactics in your posts
There are many ways to get more likes on Instagram and many of them can play subtle mind games with words.
For example, having a call to action is a way of telling your followers exactly what you want them to do.
I'm sure you've seen plenty of Youtubers asking fans to hit the like button, and while it may sound fancy, it actually works.
Also, check out some digital marketing phrases that can help you through the process.
24. Double tap to like
This is by far the closest thing to the "like" button you'll see on Instagram.
Actually, many people don't realize that you can double-tap to like a post.
There's no better way to drive engagement than asking users questions.
Most posts are simply visual, so a post that indicates an action is more likely to grab a user's attention when scanning your Insta feed.
You can ask questions in the post description or even put the question in the photo itself.
If you're interested, check out my article on what to put in the Instagram question box.
26. Quote post
Many large accounts use motivational quotes to fill in the gaps between regular posts.
Motivational quotes work exceptionally well in Insta, as people will often like the post if they agree with them.
27. Create image carousels
Carousel posts provide an excellent opportunity to showcase your brand's unique narrative.
Also, carousel posts are a way to promote products and services, but also a great way to tell stories.
Tips for carousel posts:
- Think of your audience;
- Get attention with the first image (get your message across immediately);
- Slide them (encourage engagement with other images) );
- Create a scene (write a copy to accompany the images);
- Let them want more (put a “learn more” or “keep reading” button for them followers complete the story on their landing page).
Finally, I'm sure these 27 ways to get more Instagram likes will help you get more engagement.
Also, remember that having a large number of likes is useless if you don't take the time to really engage and interact with people to convert them into followers.