How to get quality backlinks and improve your website's SEO

How to get quality backlinks and improve your website's SEO

In short, there are effective ways on how to get quality backlinks to leverage a website's SEO, bringing traffic, authority and relevance.

Most SEO analysts devote time and effort to getting quality backlinks.

After all, SEO Offpage is a very significant ranking factor, both for Google and for other search engines.

In short, the goal of search engines is to deliver the best results to users.

This way, by getting quality and authoritative backlinks, there is an improvement in the organic positioning of a website.

This is because Google views a backlink as a referral, which increases the reliability of a site.

How to get quality backlinks and improve your website's SEO

However, it should be noted that the quality of your site's backlink profile is more important than the quantity of links.

What is a backlink?

In general, a backlink is a link on a website pointing to another website.

Google and other browsers see these links as references.

So, for each link a domain receives, its authority changes.

In this way, with each quality backlink, authority increases. However, with each bad or toxic backlink, the authority diminishes.

In the past, a website's authority was measured by Google's Page Rank.

However, as this metric is no longer public, the ideal is to check the Domain Authority (DA) of MOZ and the Domain Rating (DR) of Ahrefs.

What are the ways to get quality backlinks?

In short, there are two ways to get backlinks, understand the difference between them.

Organic Backlinks

Organic backlinks are links that come without your control, as they are made naturally by other sites that use your content as a reference.

Link building

The art of link building is to get backlinks on other sites to increase the relevance and authority of your domain, which improves your organic positioning, bringing more traffic.

How to get organic backlinks?

Learn some techniques to get organic backlinks to your site and improve your SEO.

  • Create unique and high quality content;
  • Positioning your site for long tail keywords, after all, they are easier to rank and achieve visibility;
  • Achieve engagement on social media.

How to get quality backlinks with link building?

According to SEO specialist Wagner Santos, getting quality backlinks through link building may seem complicated, but in practice it is simpler than it sounds.

So, check out some techniques on how to get quality free backlinks.

1. Guest Post

In short, the best way to get quality backlinks is through guest posts.

The technique is to create an article for the partner site in exchange for a backlink in the content.

That's why, in 2020, I created the SEO Community to promote networking among professionals in the field, facilitating the discovery of new partners.

One of the advantages of guest posts is that getting contextual backlinks on sites in the same niche is a big plus.

Also, this is a way to make quality backlinks for free.

2. News portals

Even if it's not contextual, news portals are good ways to make quality backlinks.

After all, news portals publish very often and are popular on social media as they are relevant sites.

How to get quality backlinks by sending emails?

Without doubt, sending an email is also very efficient for link building.

So make a list of sites that you would like to have a link pointing to your domain.

Then, set up a formal email proposing an exchange of publications on both sites.

However, don't make too many direct trades to avoid penalties.


Even though many people choose to buy quality backlinks, I don't recommend the practice.

After all, there are many ways to get quality backlinks for free.

So, put these tips into practice, and if necessary, find an experienced and qualified professional to run an SEO campaign for your site.

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Lucas Ferraz

Lucas Ferraz

Specialist in SEO, traffic increase and lead generation.
More than 310 campaigns in the portfolio.
Certified by Blue Array Academy and SEMRush.

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