SEO to attract customers for free on Google

SEO to attract customers for free on Google

  • Lucas Ferraz
  • December/2021

SEO to attract customers for free on Google

Using SEO to drive customers for free through Google is a long-lasting digital marketing strategy that brings great return on investment.


SEO to attract customers for free on Google

But, after all, how to use SEO strategies to attract customers for free through Google?

If you can't invest a lot of money in your business, be aware that you can attract people to your business just by using a few website optimization techniques.

The truth is, there are several ways to make your company better known and, as a result, attract more audiences.

What is SEO?

There has been a lot of talk lately about SEO, but what exactly does this concept mean?

In short, SEO is the acronym for the term "Search Engine Optimization", in Portuguese, "Search Engine Optimization".

Okay, but in practice, what exactly does that mean?

In general, it is a set of techniques with the objective of making a webpage more relevant so that it appears among the top results on Google.

So let's say you want to know the best places to travel alone abroad, for example.

What's the first thing you do to get the answer to this question? Search Google or Youtube, correct?

And when that happens, you may notice that there are several categorized sites that relate to your query.

But have you ever stopped to think about how and why those sites are in those positions?

For example, when you Google places to travel abroad alone, a number of sites appear on the front page.

But why?! Because there is an optimization job for the search engine, the so famous SEO.

At first it may seem like a difficult concept to understand, but it has a very simple basis.

Furthermore, just as this happens on Google, it also happens on Youtube, for example.

Virtually every search engine has this same mechanic, which is why you can use SEO to attract customers for free through Google.

After all, the more relevant your page is, the more traffic you get.

Therefore, as a consequence, the chances of increasing your revenue also increase.

But does SEO work well?

If you're new to this topic, you're likely to wonder if it's worth investing time in implementing good SEO strategies on your website.

Of course it's worth it, and there is a lot of evidence and research to support this claim.

According to Moz, about 84% of users do 3 or more searches daily.

A survey by Jumpshot, from 2018, states that more than 46% of product searches on the internet start with Google.

And what does this data have to say? That SEO is the best way to make your business grow!

It is through strategies like these that people will get to know your company, and there is no other way to generate results.

After all, how do you expect people to buy your product, hire your services, if they don't even know what you offer?

But is it really worth the effort to stay at the top of the first page?

According to the research done by Search Engine Land, in 2018, yes.

That's because 90% of users only access links from the top positions.

But think about it, these days, the internet is much more accessible than it was a few years ago.

No wonder some people consider that internet access is no longer a luxury, but a matter of necessity.

In addition to the fact that several companies are present in the digital world, some processes have already gone through this transition from the physical to the digital world.

And even if you think we're already living at the height of technology, the truth is, there's still a lot to happen.

And the sooner you start investing, the further ahead of your competitors your company will be.

How to use SEO to attract customers for free through Google?

It's an irrefutable fact that SEO to attract customers for free through Google works, but it can't be done anyway.

There is no "formula" for success as this can vary depending on your niche and many other factors.

However, there is a safe path that you can follow.

So, before proceeding, check out my beginner's guide to SEO.

Google My Business

Google itself has several tools that help entrepreneurs, and a great example of this is Google My Business.

For example, it knows when you're on the road, and it hits that craving for Japanese food, takes out your cell phone, opens Google and types in "Japanese food restaurants".

When you do this type of research, there are some options for establishments, right? Is it possible to include your business in these results through Google My Business?

Of course, a whole strategy is needed to make this happen, but it is possible to achieve this result for free.

Define your target audience

One of the foundations of successful companies is knowing how to build a good relationship with their customers.

Reflect internally, which companies do you usually buy from? Why do you have a preference for her?

It may seem like a silly question, but, deep down, it can generate great lessons.

We consume products or services from companies with which we have some connection, some appreciation.

And this is only built when the institution seeks to captivate you in some way.

Okay, but where does this relate to targeting?

It's because it becomes easier to create that kind of relationship when you know the right way to dialogue with your customers.

However, you will only know who your customers are (or can be) when you define personas.

When you know who your audience is, you know what their pains and objections are.

So, from that point on, just invest in strategies that will captivate your consumers.

Quality Content

To produce quality content, you must know the characteristics of people who are interested in your brand, products or services.

If you know that one of the reasons your customers aren't buying your products or services is because of cause X, look for a solution to counter that idea.

Other than that, a great way to produce quality content is to know what your potential customers' pains, demands or expectations are.

When you have this information, it becomes easier to create quality content for your audience.

So, this is one of the SEO strategies to attract customers for free through Google.

On-page SEO

As we talked about at the beginning of this article, SEO is a conglomeration of strategies.

And, among them, we can mention the on-page SEO, it is a work that can be applied on websites, blogs and virtual stores, if that is your case.

The purpose of on-page SEO is to make your company more exposed in search engines, as this technique is directly linked to the fact of reaching the top positions in Google.

But how you can apply on-page SEO, see the following ways:

  • URL: Inserting the keyword in the URL is one way to increase your chances of ranking. This is a "preview" of your content;
  • Tag Line: is the same as the page title. You should create attention-grabbing titles, but don't forget to enter your keyword;
  • Meta tag description: know when before opening the article, you can read the summary of the main ideas? This is one of the ways to use SEO to attract customers for free through Google.

Generate Leads

Lead is the same as contacting potential consumers who leave their personal data in a form or email.

And if the person has gone so far as to provide such information, it is surely because they have a strong interest in purchasing your products or services.

In other words, they are your potential customers, and the more leads you generate, the more likely you are to gain customers.

And that's why this is one of the SEO strategies to attract customers for free through Google.

Thus, there are several ways to capture leads, the most common being one where there is an exchange.

In other words, it is when the user leaves their e-mail in order to receive quality content.

Want an idea how to do this? Through e-books.

In other words, you offer the possibility of receiving more complete and detailed content in exchange for a single piece of information: email.

From there, it's just a matter of understanding the sales funnel and making that lead become, in fact, your customer.

Despite being a simple strategy, it certainly generates great results.

How to use SEO to attract customers for free on a recurring basis

One of the biggest advantages of website optimization is that this strategy is a way to attract good customers to the company every month.

In other words, by having your site positioned for the main terms of your niche, it can be said that new opportunities to get customers will occur every month.

In this way, it is possible to have predictability in stock and invoicing, which allows the company to grow in a planned and sustainable manner.

Conclusion

In short, Google's strategy of using SEO to attract customers for free is a great way.

After all, organic traffic is free and SEO results are longer lasting than other strategies.

Therefore, it is possible to achieve a high return on investment (ROI) in the long term.

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Lucas Ferraz

Lucas Ferraz

Specialist in SEO, traffic increase and lead generation.
More than 310 campaigns in the portfolio.
Certified by Blue Array Academy and SEMRush.

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