Ubersuggest: free keyword research tool

Ubersuggest: free keyword research tool

First of all, Ubersuggest is an old tool on the market, being purchased by Neil Patel in 2018.

Soon after the rebrand, the tool became known as Novo Ubersuggest, being a tool for keyword research, competitor site analysis and SEO management.

Currently, Ubersuggest is one of the main tools to support digital marketing campaigns like content marketing and SEO.

However, before I go on, if you don't know about website optimization, I recommend reading my SEO for Beginners article.

This article covers:

Ubersuggest: free keyword research tool

What is Ubersuggest?

Above all, Ubersuggest is a free tool for managing SEO campaigns.

So, among the main features, the most used are keyword research and domain analysis.

What is Ubersuggest for?

Above all, Ubersuggest is an SEO management tool.

In other words, in the tool, you can register your campaigns (domains), search and monitor keywords.

In other words, the tool allows you to fully manage your website optimization campaigns.

How does Ubersuggest work?

At first, when you register your site on Ubersuggest, you are asked to integrate with your Google Search Console.

So the tool captures and stores real data from thousands of websites around the world.

Nevertheless, Ubersuggest is likely to work through integrations with Google itself, Semrush and other tools via APIs.


First of all, even if there are limitations, Ubersuggest is free, allowing up to 3 queries a day.

Also, when comparing the prices of similar tools, Ubersuggest is cheaper on all plans.

Learn about the tool's features:

  • Keyword Search;
  • Competitor Analysis;
  • On-page SEO Analyzer.

How to use Ubersuggest?

Then, understand how to use Ubersuggest to do keyword research, competitor analysis, and on-page SEO auditing.

Keyword Search

First, open the tool and search for the term that needs information.

The tool then displays the data with the information in columns, they are:

  • Search trend;
  • Search volume;
  • Cost per click (CPC);
  • PD (Difficulty paid);
  • SD (Organic positioning difficulty).

Data can be sorted according to each column.

In addition, all data is segmented by tabs, they are:

  • Keyword suggestion;
  • Related keywords;
  • Questions;
  • Prepositions;
  • Comparisons .

So, understand better about each of these tabs.

Keyword Suggestion

Depending on the search term, this tab displays several keyword suggestions for you to use in your campaign.

Related Keywords

Likewise, this tab displays keywords related to the search term to enrich your search.


Like the previous tabs, the Questions tab displays several questions asked by Google and other search engines that contain the desired term.


This tab displays phrases used in Google search using the target term.


Finally, the Comparisons tab displays several comparisons made by users on Google in order to search for information to find out which is the best.

Results Page (SERP)

When you click on a term, the platform displays the ranking of the pages that rank for the keyword.

This makes competitive analysis easier and more accurate.

Content Ideas

Just below the keyword information, the tool displays content ideas for the desired term.

Thus, content ideas are displayed with texts that are referenced in the search term.

Competition Analysis

First, competitive analysis is one of the pillars of SEO planning.

Therefore, the tool could not leave this feature out.

In this sense, the domain information is as follows:

  • Organic keywords;
  • Monthly organic traffic;
  • Domain authority;
  • Total backlinks;
  • Organic keyword ranking;
  • Top pages in organic search by country;
  • SEO keywords.

Now, understand better about each of this information

Organic Keywords

First of all, when searching for a domain, the first information displayed is the amount of organic keywords that the site ranks on Google.

Monthly organic traffic

The domain's monthly organic traffic estimate is then displayed.

Domain Authority

Soon after, the domain authority (DA) is displayed, calculated by MOZ through an integration with the tool.

Total backlinks

As well as the authority, the total backlinks displayed is also done through an integration with the MOZ tool.

Organic keyword ranking

As an important feature, organic keyword rankings show a monthly comparison to how many organic keywords the domain ranks.

So see below how the data is displayed.

  • Green: between 1st and 3rd position;
  • Yellow: between 4th and 10th position;
  • Orange: between 11th and 50th position;
  • Red: between 51st and 100th position.

Top pages in organic search by country

The top pages frame in the domain's organic search is segmented by country in order to enrich the search.

This makes it possible to see which pages perform better in organic search.

SEO Keywords

Finally, the tool displays the SEO keywords.

In other words, the terms that the domain ranks on Google.

In addition, each keyword displays the following information:

  1. Search volume;
  2. Position that the domain ranks;
  3. Estimated visits for each term.

Is the Ubersuggest data reliable?

Since the tool works through APIs and information from the websites themselves in the Google Search Console, it can be said that the Ubersuggest data is reliable.

Tools similar to Ubersuggest

Learn about tools that compete with Ubersuggest in the SEO and content production market.


First but not most important, Semrush is one of the pioneers in the SEO tools market, being a great alternative to Ubersuggest.

Semrush is one of the most complete digital marketing tools on the market, however, the value of the plans is not affordable for Brazil.


KWFinder is a complete keyword research and analysis tool, displaying the volume and estimated difficulty in ranking terms.

In addition, KWfinder displays a keyword trend graph and cost per click (CPC).


Ahrefs is an SEO tool launched in 2011, it is possible to analyze competitors, keywords and backlinks.


MOZ is a platform that brings together several tools aimed at SEO.

Among the main functions, the most relevant are:

  • Keyword Explorer (keyword analysis);
  • Link Explorer (backlink analysis);
  • On-Page Grader (on-page SEO analysis) ;
  • Rank Tracker (SERP monitor).

Along with these features, MOZ offers the DA (Domain Authority) and the PA (Page Authority).

These metrics reflect an estimate of the strength of your domain and your pages.

Google Keyword Planner

Google Keyword Planner is a feature of Google Ads, formerly Adwords.

In other words, to use Google's Keyword Planner you need to have an ad account.

Finally, Keyword Planner's keyword search offers:

  • Average monthly surveys;
  • Competition;
  • Suggested bid for paid traffic (CPC).

Frequently Asked Questions

Check out the main frequently asked questions about the tool.

How to install and use the Ubersuggest extension?

To install the Ubersuggest extension on Google Chrome just go to Chrome Web Store.

After installation, whenever you do a Google search or visit a website, you can see the keyword and domain information in the extension.

How to access Ubersuggest?

To access the tool, go to https://neilpatel.com/br/ubersuggest/.

Ubersuggest or KWFinder? Which is the best?

Between the two options, Ubersuggest offers more features and more affordable prices.

Ubersuggest or Ahrefs?

Even though Ahrefs has superior features, Ubersuggest is cheaper, being the best option for Brazilians.

Ubersuggest or Google Keyword Planner? Which is better?

Google Keyword Planner is a feature of Google Ads and is completely free.

However, with all the features that Ubersuggest offers, it becomes the best option.

Ubersuggest or MOZ?

MOZ has many resources to plan and execute an SEO campaign.

However, the cost-effectiveness of the tool is less than Ubersuggest.

Ubersuggest or Semrush? Which one to use?

Semrush is a complete tool for various digital marketing strategies.

However, as the value of the plans is not affordable for Brazil, I recommend that you use Ubersuggest if you have up to 15 SEO campaigns.

Is Ubersuggest good?

Given all the data that the tool offers with precision, we can conclude that Ubersuggest is reliable and efficient.

In addition, the Neil Patel tool is free for up to three daily searches.

Does using Ubersuggest pay off?

In both the free version and paid plans, the cost-benefit of Ubersuggest is worth it.

Is Ubersuggest paid?

Ubersuggest is a free tool, however, there are three paid plans to lower or remove your daily search limit.

Even so, the price of Ubersuggest is affordable in Brazil.


In short, Ubersuggest is one of the most cost-effective SEO tools on the market.

In other words, free use of the platform is enough for beginners.

Likewise, paid plans are affordable for SEO professionals, including analysts and copywriters.

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Lucas Ferraz

Lucas Ferraz

Specialist in SEO, traffic increase and lead generation.
More than 310 campaigns in the portfolio.
Certified by Blue Array Academy and SEMRush.

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